I often work for a local architect and friend who builds some of most creative structures I've had the pleasure of photographing. Yesterday, Ducati Motorcycles (a longtime passion of mine) was having their grand opening at large dealership here in the Los Angeles area, and I decided to stop by with my camera and take a few quick shots before we go back to formally shoot the various design elements in the shop. Since it was Friday morning, there wasn't a large crowd and I was able to pull off a few test shots without any real interuption. The newest addition was a display structure that houses two of Ducati's newest droolworthy machines. We have all seen nifty product displays, but until recently, I've never thought much about them, or how they are designed and built. After working with Edifice Architects for three years, I've acquired a deep appreciation for the creativity and construction skills required to pull off these works of art.
Informal shoots like these give me the opportunity to experiment with techiniques that I can't always use when a client has a specific look in mind. In the second photo, several techniques combine to give Ducati's new Streetfighter motorcycle a distinct look that I might not get to play with on an actual shoot. The look reminds me of the days when I used to shoot slide film and had to have them scanned into tiffs. I always remember being so disappointed in the results, as they never came close to matching the backlit slides that punched me in the eye with color. The images were always very contrasty and the colors were dead. I spent many days and even weeks livening up the images when I would return from a photo trip. I hear that scanning is much better these days, but I wouldn't know, as digital has been my exclusive capture method since 2004. Hard to believe it was such a short time ago, as we have been through generations of digital cameras and software in that time. Anyway, the image has the look of those contrasty scans without the dead colors and loss of detail. Of course, this image is just an experiment, and I would change a few things in a reshoot, like that ghastly ceiling in the background, the price tag, and the color balance, but it was a fun way to spend a few minutes amongst Ducati's mouthwatering works of art framed in a unique way. Now it is time to demo ride the new Hypermotard, which is sure to give me pangs of desire if not a ticket for hooliganism.
I often work for a local architect and friend who builds some of most creative structures I've had the pleasure of photographing. Yesterday, Ducati Motorcycles (a longtime passion of mine) was having their grand opening at large dealership here in the Los Angeles area, and I decided to stop by with my camera and take a few quick shots before we go back to formally shoot the various design elements in the shop. Since it was Friday morning, there wasn't a large crowd and I was able to pull off a few test shots without any real interuption. The newest addition was a display structure that houses two of Ducati's newest droolworthy machines. We have all seen nifty product displays, but until recently, I've never thought much about them, or how they are designed and built. After working with Edifice Architects for three years, I've acquired a deep appreciation for the creativity and construction skills required to pull off these works of art.
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